Google Cracking Down on Security with HTTPS Encryption
Security and better privacy are factors that Google has looked into to decide whether to include HTTPS/SSL certificates into their ranking factors, because Google has long advocated the use of stringent security measures on the Internet. With HTTPS in place on your website, Google views your site as a secure and private place online where users can safely transact and provide potentially sensitive information. And with that, your website could enjoy higher visibility in the search results.
Take note, however, that ranking boost applies only to pages protected by SSL certificates. It is important, therefore, to enable HTTPS encryption on all of your website’s pages.
Google recommends the following when securing your website with SSL certificates:
• Use 2048-bit key certificates.
• Allow search engine crawlers to access your website and remove the “no index”
• Allow robots to crawl your HTTPS pages
• Use protocol relative Universal Resource Locators (URLs) for all other domains
• Use relative URLs for resources which reside on the same secure domain
• Choose the type of certificate that you require: multi-domain, single, or wildcard certificate.
What is an SSL Certificate?
SSL (Secure Sockets Layer) is a standard security technology for establishing an encrypted link between a server and a client—typically a web server (website) and a browser.
SSL allows sensitive information such as credit card numbers, social security numbers, and login credentials to be transmitted securely. Normally, data sent between browsers and web servers is sent in plain text—leaving you vulnerable to eavesdropping. If an attacker is able to intercept all data being sent between a browser and a web server, they can see and use that information.
More specifically, SSL is a security protocol. Protocols describe how algorithms should be used. In this case, the SSL protocol determines variables of the encryption for both the link and the data being transmitted.
SSL Certificates bind together:
• A domain name, server name or hostname.
• An organizational identity (i.e. company name) and location.
• It authenticates the identity of the website (this guarantees visitors that they’re not on a bogus site)
• It encrypts the data that’s being transmitted
• Keeps data secure between servers
• Increases your Google Rankings
• Builds/Enhances customer trust
• Improves conversion rates
An organization needs to install the SSL Certificate onto its web server to initiate a secure session with browsers. Once a secure connection is established, all web traffic between the web server and the web browser will be secure.
When a certificate is successfully installed on your server, the application protocol (also known as HTTP) will change to HTTPs, where the ‘S’ stands for ‘secure’. Depending on the type of certificate you purchase and what browser you are surfing the internet on, a browser will show a padlock or green bar in the browser when you visit a website that has an SSL Certificate installed.
Why Do I Need An SSL Certificate?
One of the most important components of online business is creating a trusted environment where potential customers feel confident in making purchases. Browsers give visual cues, such as a lock icon or a green bar, to help visitors know when their connection is secured.